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Toronto Blue Jays make announcement directed to fans


Victor William
Feb 4, 2026  (5:57 PM)
Nov 1, 2025; Toronto, Ontario, CAN; A fan holds up a sign to support the Toronto Blue Jays before game seven of the 2025 MLB World Series against the Los Angeles Dodgers at Rogers Centre.
Photo credit: Kevin Sousa-Imagn Images

The Toronto Blue Jays just dropped their 2026 promotional schedule, and it is unapologetically celebrating the American League pennant we fought so hard to win.

Seeing the "AL Champions" gold stamped all over the opening weekend lineup sends a clear message. The pain of losing Game 7 to the Dodgers is real, but so is the pride of what this team accomplished.
We are kicking things off on March 27 against the A's with a replica pennant for every fan walking through the gates. It is a piece of history that belongs on the wall of every rec room in Canada.
The weekend only gets better with the giveaway I have been begging for: the White Panel Hat on Saturday. This has been the cleanest look in baseball since the 80s, and slapping a 2025 Champions patch on it makes it an instant classic.
Sunday rounds out the opening festivities with an AL Champs crewneck. It is a full weekend dedicated to the squad that brought the World Series buzz back to the Rogers Centre.
We finally have the details on the highly anticipated "Jumpin' George Springer" Bobblehead night set for April 10.
Our Promotions & Events Schedule hits keep coming
Get your tickets now: http://bluejays.com/promotions
This isn't just any statue; it immortalizes the three-run blast in Game 7 of the ALCS that punched our ticket to the Fall Classic. Springer (Drafted 1st Round, 2011 by Houston) was a monster for us last year, hitting .309 with 32 homers while leading this young core.

The Rogers Centre is going to be a fortress this year

Beyond the collectibles, the return of Loonie Dogs Night every Tuesday is a massive win for the wallet. We smashed consumption records last year, and I fully expect the "1 Million Hot Dogs" watch to begin immediately.
City Connect Fridays are also back, giving the dome a distinct vibe to start every weekend series. The "Night Mode" uniforms have grown on everyone, especially when the lights go down for the pre-game show.
It is refreshing to see the team lean into the "Unfinished Business" narrative with these promotions. Giving us the rings and the statues early in the season reminds the players of what is at stake every single night.
The promotional team clearly understands that this fanbase is starving for a winner. They are giving us every reason to pack the stadium and create the most hostile environment in the league.
We have the gear, we have the roster, and we have the hunger. Now we just need to go out there and win the last game of the year.
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Toronto Blue Jays make announcement directed to fans

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