Toronto Blue Jays unveil new 50th anniversary logo

The franchise is heading into its 50th season, and the club is starting to frame 2026 as more than just another year on the calendar. It's a nostalgia push, but it's also a reminder that this team has real layers, not just vibes.

The early messaging is simple: a fresh 50th anniversary logo, plus more Blue Jays history woven into the ballpark experience.

That's smart, because the building has changed a ton lately, and fans have too.

Rogers Centre isn't just «the dome» anymore. Between the multi-year, nearly $400 million renovation project and all the new social spaces, the place feels built for hanging out, not just sitting and scoring.

As a fan, I've wanted this franchise to celebrate itself without feeling corny.

If they pull it off, it can connect the Bautista years, the '92-'93 legends, and today's core in one clean thread.

The practical side matters, too, because the ticket calendar is moving fast. Single-game tickets for the 2026 season go on sale Thursday, and the club is already pushing early-access hooks like District Drops.

That's where the anniversary branding really helps.

A sharp logo on signage, concourses, and giveaways makes a random Tuesday game feel like part of something bigger, even before the first pitch is thrown.

My only worry is execution. «More history around the ballpark» can't be two dusty panels near Gate 7, it needs stories, photos, audio, and moments that stop people mid-walk.

If Toronto nails the presentation, it'll raise the bar for the baseball side, too.

Anniversary seasons have a way of sharpening expectations, and this fan base will be looking for a team worthy of the logo.